Sydney, Australia, June 28, 2011 – Transcend Information, Inc. (Transcend®), a worldwide leader in storage and multimedia products today announced the launch of its Ultimate Class 10 SDHC cards. Part of Transcend’s “Ultimate” line of powerful high-speed memory cards, the new Class 10 SDHC cards easily outperform current Class 6 cards, with enhanced transfer speeds of 20MB/s and massive storage capacity of up to 32GB.

Ultra-fast write speed

As high-tech gadgets become increasingly advanced with ever-improving video and audio quality, memory card write speed plays an important role in taking high-megapixel pictures and shooting high-definition videos. Featuring the top-of-the-line Class 10 speed rating, introduced by the SD Card Association this year as part of its new SD 3.0 specification, Transcend’s new Ultimate series SDHC cards provide blazing fast performance, tailored specifically for high-speed consecutive shooting as well as smooth HD video recording.

Compared to Class 2 cards that only guarantee write speeds of 2MB/s, or Class 6 versions that start at 6MB/s, the new Class 10 SDHC cards boast 20MB/s write and 16MB/s read speeds that help process data quickly and prevent lag when recording 1920×1080 Full HD videos at 60fps. Transcend Ultimate Class 10 SDHC cards offer impressive data transfer rates, giving users the ability to unlock the full capabilities of DSLR cameras.

Vast storage capacity for memory-hungry devices

To meet the requirements of high megapixel DSLRs that can fill memory cards quickly, Transcend Ultimate SDHC cards are available in high-capacity sizes ranging from 4GB to 32GB. The 32GB SDHC card can store up to 13,104 pictures (based on 5 megapixel JPEG compression format), over 160 hours of standard quality video (MPEG-4 video at 384 Kbps), or 480 minutes of HD video (AVCHD at 9 Mbps), providing photography enthusiasts with sufficient space for high-resolution digital masterpieces.

Currently offered in 4GB, 8GB, 16GB and 32GB, Transcend’s new Ultimate series Class 10 SDHC cards are highly recommended for entry to mid-level digital cameras and camcorders. The Transcend Ultimate series Class 10 SDHC cards are available now in Australia and New Zealand. RRPs:

AU$29.95/NZ$39.95 (4GB)

AU$39.95/NZ$49.95 (8GB)

AU$69.95/NZ$89.95 (16GB)

AU$139.95/NZ$179.95 (32GB)

Transcend products are distributed in Australia by Cellnet, Synnex Australia, WestGroup and in New Zealand by Cellnet, Datawell(NZ), Ingram Micro New Zealand, Synnex New Zealand.