Sydney, Australia, August 25, 2011 – LASER Corporation, IT and consumer electronics accessories company, today introduced its Smart Power range of products including the Smart Power Meter Board and Smart Power Meter Socket.

With electricity prices already on the rise and the imminent carbon tax, Australian consumers can expect to pay through the roof for energy. Household appliances on average can make up 30 per cent of electricity consumption and standby power in a typical home can account for more than 10 per cent on top of household appliance consumption – this cost to Australian consumers comes to more than $950 Million per annum. LASER, recognising this consumer concern, has developed the Smart Power range to empower people to take back control of consumption.

Smart Power Meter Board

The LASER Smart Power Meter Board helps consumers save money and reduce carbon output by effectively managing electricity usage. Featuring a built-in LCD read out, users can track how much power / CO2 appliances are consuming and money they are costing. The meter board comes preset with an average rate or simply key in the dollar / kilowatt hour (kWh) rate from a recent electricity bill to conveniently see power consumption and cost. In addition, the meter board has a Smart Power function for further energy efficiency. When the primary appliance plugged into the “Smart” outlet is switched off, other devices plugged into the “Green” outlet simultaneously switch off as well, eliminating standby power wastage.

Smart Power Meter Socket

The LASER Smart Power Meter Socket also monitors appliance use and spend in a single socket which doubles as a surge protector. Surge protection is rated at 2,500 amps and 140 joules, plus the meter socket supports a total load of 10 amps or 2,400 watts. Furthermore, the meter socket has a batter back up to save and store collected data and can easily be connected to a power board, like the LASER Smart Meter Power Board.

Chris Lau, Managing Director of LASER Corporation, said, “Consumers are becoming more cautious and looking to change habits as electricity prices escalate. They are assessing various innovative approaches to managing energy use more efficiently and the LASER Smart Power range addresses this demand. By giving consumers the control to effectively manage their power usage, it helps them save money, in turn contributing to the reduction of carbon emissions.”

The LASER Smart Power Meter Board and Smart Power Meter Socket is available in Australia now through selected retailers. RRPs inc GST: Meter Board AU$129.95, Meter Socket AU$29.95.

View the LASER Smart Power Range video on YouTube.