Sydney, 9 March 2012 – Sony Australia has launched the Sony UHS-1 Class 10 SD memory cards giving photographers of all levels the perfect companion for their DSLRs.

The new series of Sony SD memory cards boast an Ultra-High Speed (UHS-I) interface that allows a faster read speed of up to 94MB/s[1] and write speed of 45MB/s[2] to meet users’ requirements when continuously shooting or recording HD videos[3].

The flagship memory cards offer a high level of reliability and compatibility. The cards, which can be used with Secure Digital High Capacity (SDHC) and Secure Digital Extended Capacity (SDXC) Memory Card compatible products, are also durable, waterproof and have a wide range of operating temperatures.

“Sony has always been committed to bringing ground-breaking data storage products to our customers,” said Serene Goh, Assistant Product Manager, Retail Media & Energy, Sony Australia.

While high transfer speeds remain the top priority, we strongly believe in developing reliable storage media as well. Our new line of UHS-I memory cards certainly fulfils both of these objectives.”

These new memory cards will also feature a unique Sony File Rescue Software, which is the first in the world to support 3D movies and photos, as well as Full Advanced Video Coding High Definition (AVCHD) 60p video files. The software allows users to recover precious photos and movies that were accidentally deleted.

Available in storage capacities of 8GB, 16GB and 32GB, the UHS-I memory cards will be available from March 2012 from Sony stores and all authorised dealers.

[1]    Based upon Sony testing using SD Association certified testing tool.  Transfer speeds vary and are dependent on host device.

[2]   Except for the 8GB model, which has a write speed of 22MB/s

[3]    Memory cards maintain a Class 10 (minimum non-fragmented sequential write speed of 10MB/s) capability when used with devices not compatible with UHS-I interface